Sounds clever for business, but it also raises questions:
- Is this a form of predatory marketing, making it too easy for people to bet?
- Should regulators allow “free internet” only for gambling apps while other services still cost?
- And could this model spread to other industries (or even crypto apps) where access is limited by data costs?
I consider this a good one, at least, since it gives gamblers a free passive to come and spend their money. With or without them offering such, there are still gamblers who will still gamble irrespective of how expensive data appears to be.
Not only will this help in placing bets, but also for those who like streaming some games online, this will be another good opportunity to stream for free directly from the gambling site since most of them offer live match streams.
And whether governments should allow it or not, they should; these people are just doing their business and saving the citizen from extra cost. At the same time, the company will still send out tax at the end of the day, and when one organisation or sector starts something and it works to drag traffic, we should expect others to join them sooner or later. All business people care about is how to make money.