This could be the moment that rockets the popularity of bitcoin. Most of the people watching mainstream media don't know what bitcoin is. When they hear the basic concept some of them will be like, "holy crap, thats a great idea, let me check it out." Then they start reading more up on it and might join the community.
The central idea in most countries is the banks are screwing the average joe. Billions in bailouts, billions in fees etc. Now there is this new e-currency that basically has no banks. We need to use that to our advantage.
"bitcoin: the first decentralized, bank-free money system"
One would like to think that. Unfortunately the conclusion most people jump to sounds more like this: "that sounds like a pyramid/ponzi/fraud scheme".
To think that people will be clamoring to put their money into bitcoins after hearing about malware, heists, scams, and market crashes, is just plain delusional. Don't get me wrong, I'd love it if my < 10 BTC shot up in value, but I don't think the current press in favor of bitcoin holders at the moment. And to thinkt hat people will line up to get into bitcoins to give their central bank the shaft is another mistake. Most people have no idea what the Fed does, and therefore have no idea all the "shitty" things they do. In the end they are going to trust in their government, and they associate the Fed with the government, so they are not going to go against that. At least not the mainstream population.