It's depend on your own preferences and view about the project.
Sometimes people preferred to just put money once they saw
a) an active developers that interact with the community
b) good roadmap and developments and
c) out of buying the hype. That was during sales period.
Now after sales, it will depend how it will behave on the exchanges. How much liquidiy it can established, how much volume it can produced, the impact of the hype etc.
After this statement, your assignment now is, how will you solved your concern?