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August 05, 2018, 06:16:59 PM |
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Initial Coin Offerings (ICO) pre-sales are typically there for the company or leadership team to raise the necessary funds to gear up for the launch of the public ICO and/or to get some more of the product/service finished before the public launch of the ICO.
The pre-sales will typically give a bonus for contributing during the period since your funds will be locked up earlier and, as an investor, you are taking a bigger risk on them because you invested earlier.
Another reason companies will do an ICO pre-sale is to get private Venture Capital money in at a bigger discount than public funds. This seems to be becoming a trend in the space - garnering VC funds in pre-sale. Hope this helps!
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