I evaluate the token I intend to promote and invest, by what they can bring into the table, what problems are they going to solve and contribute to the community, and of course what will they envisioned to be in their place in the market, people are investing for long term investment and they want to be a part of something huge.
This should really be the right approach to making decision on every investment one wishes to get involved with.
For me, I don’t even look at the team alone, many people believe that once you look at the team and if they have a successful personal business, then the ICO must sucked, it is part of it but the main factor one needs to be after is the credibility of the project itself, will the project be strong enough to run through the mind of many people out there and cause them to gush over it.
I don’t invest in a projects that won’t be high in demand because that is the only assurance I can get that the project will still continue even when few investors decide to dump it.