What is the best way to promote and market a new cryptocurrency exchange which offers some innovative products?
Products as to what exactly? My idea would be to start an exchange as an app and a website and then work on promoting that exchange with things like a campaign in this forum - the success of which depends much on the choice of the campaign manager, for which I would recommend
HHampuz, but you are free to choose anybody you like.
Next would be giving out some incentives to those who are signing up, like a signup bonus or affiliate commission upgrade, incentives to those who use the app version of that exchange more and reduced fees for large-cap traders.
But the most important thing that I feel these days, is the development of a dex instead of a centralized exchange because everyone in this crypto world hates KYC unless they are pro-wall street investors.