what I personally don't understand is the need for every project to think creating tokens is the way to go, because with time we all hope that the tokens we are holding in our wallet increase in value, and this make using the platform very expensive. Why can't they doubt BTC or ETH on their platform and collect transaction fees
The main reason to raise funds, in the case of Zeex is to insert liquidity into the market.
With little liquidity, it will be hard to have much stock of gift cards, as well as delays which will occur when having to restock them.
The whole point behind tokenization of a utility is generally for liquidity, and to decentralise the asset/token.
Before the days of blockchain, companies or startups would traditionally need to go to VC's to get there funding, and in turn, allowing the VC to influence the direction of there startup/business.
With blockchain and TGE/ICO (token generation events), we are taking the power away from VC's and allowing the public to directly contribute if they see fit.
Although, I do agree there are many tokens out there which do not "need" to be on the blockchain, or even generate funds to accomplish their goals. Zeex in my opinion and what they are trying to achieve have chosen the right part in holding a TGE.
Giving the power back to the people, I love it. Can't wait to spend my ZIX at Amazon
