I think they like many other companies move into Blockchain technology
but they will most likely create their own centralised ones.
I cannot see them adopting Bitcoin or Litecoin directly for example because
they are too volatile. Litecoin is the more stable of the two but the market
can move for the least reason.
What will make the price of the coins in a centralized blockchains less volatile compared to bitcoin? If they will create their own coin, the change in the demand for that coin will change the price too (prices are influenced by the supply and the demand on the market, and it's true for all kind of stuff, except the monopolized things).
Or, if the owners of the coin wants to influence the price, they will have to buy the coins if the price goes down, and they have to sell if the price is skyrocketing, if they don't want any volatility... This means they have to invest real money into it every time when the price goes down, but on the long run, it's not a simple solution against the volatility...