[ANN] RetailCoins - Common Token to Support Swaps of Retail Loyalty & Rewards

[tippytoes]

You promise that after 7 years, investors will receive their original investments in case they will avail that. But is 7 years too long in crypto business? It's like forever. Even months in crypto is already long as movement of digital currencies are so fast that you have to be at the top of the game. But at least your giving promises here that are achievable rather than too good to be true.

[hugoleijtens]

Today I had a really good talk with a Payment Service Provider in The Netherlands about Payments and Crypto. They have a patented wireless payment system for Europe with a strong customer base in The Netherlands and they are in possession of a Bank License. We discussed if it would be possible to integrate crypto currencies payments in our app, next to our Retailcoins Loyalty program. Enabling not only crypto-payments inside our Retail apps but also fiat-payments, would be in my opinion a nice feature, especially if it's possible to split the payment between a bit of crypto and a bit of fiat payments. Recently I received some questions from a local retailer if it's possible to integrate our Dutch crypto payment: NLG https://gulden.com/ but up to now it has only been one retailer.

May I  ask your opinion? What do you think of integrating crypto payments combined with crypto loyalty? Would you like to be able to use crypto for payments at phsyical stores?

Hugo,

Thanks again for updating!  I think that there's a fine line between ensuring the value of a crypto, and the volatility we've seen in the space since inception.  As I would like to be able to walk into a store and use crypto to buy goods, I also would wonder (similarly) if I took an share of Apple and tried to buy groceries with it, if I would be able to.  The more people see cryptocurrency as a store of value, the more difficult it may become to encourage people to use it for micro-transactions.  However, having a fiat option would, IMO, be a much better angle for your purpose.

Hi SirDanW,

Thank you for your feedback! I agree it's not convenient to make payments with bitcoins, and it's much to expensive. At the same time, if we can find a currency that is usable, it would provide more trust towards making crypto a valid payment options. And at the same time I can definitely understand your point. Let's move forward with the fiat option first, as adding crypto later isn't the biggest technical challenge!

[frumjanet]

Hmm.  Very interesting idea.  I know here in the US, having rewards programs are beneficial to customer retention.  I'm curious to see if you plan on going global with this idea, or just keeping it to Europe?

Hi Frumjanet,

Thank you for your interest! Although we have our initial market on Europe (we are an European company), we are definitely not limited to the European market. For example, we are now discussing to enter the Iran market. We definitely want to get into the US market, but as I've seen a lot of ICOs saying that they can conquer the global market, I don't think that is so easy to actually do so. We will focus on the European market and accelerate our existing business, while creating an API HUB platform that allows retailers across the world to integrate retailcoins in their customer retention solutions. We will definitely move into the US market, but that will take a little bit of time to ensure we have enough body in Europe to expand into the US! For sure, we will make sure that we will be the leading blockchain loyalty program in Europe!

Regards,

Hugo

Hugo,

Thanks for the very informative response!  I can absolutely get behind, and appreciate when the team is forthright and responsive.  I do wish you the best of luck, and I will be following this project closely!

Hi Frumjanet, sounds great! wish you a great weekend!

Interested in how this project is going!  Do you have any updates?

[gabecolors]

We had Hugo as our 25th guest on Coloring Crypto.
Check it out:
http://coloringcrypto.com/index.php/2018/02/25/25-a-healthy-blockchain-disruption-of-loyalty-programs-with-retailcoin-architect-hugo-leijtens/

[gslgroup]

Do you have any agreemets will retail companies to introduce this token in their loyalty programs? How do you plan to promote the RetailCoin adoption among consumers?

[hugoleijtens]

Do you have any agreemets will retail companies to introduce this token in their loyalty programs? How do you plan to promote the RetailCoin adoption among consumers?

Absolutely! We have discussed this with all of our current customers and everybody will start using it. They really like what we are doing on the innovation side and believe in the concept that we are introducing with Retailcoin. These are smaller retailers. We are also partnering with different larger platforms including: http://newblack.io and offering Retailcoin with their customers.

We currently rely on channel marketing, on which we educate the retailer to stimulate adoption among consumers. At the moment we see about 30% - 50% of the retailer customers downloading the loyalty app they have in place today. Some retailers achieve a higher adoption rate, some a little bit lower. We believe that once the integration is finished, the ability to save crypto-currencies will accelerate adoption.

Consumer adoption is great to do 'in-store', but we also focus on consumer education and hype once we have delivered Retailcoin for production.

[hugoleijtens]

Hmm.  Very interesting idea.  I know here in the US, having rewards programs are beneficial to customer retention.  I'm curious to see if you plan on going global with this idea, or just keeping it to Europe?
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Interested in how this project is going!  Do you have any updates?
[/quote]

Hi Frumjanet,

Yes we have some quite exciting updates!

1. My first child has just been born! Sorry for the delay in response, you can imagine the hectic time. An amazing cute little girl.
2. We have finalized the Digital Retail Foundation, the non-profit organization, lead by one of the former Directors of the National Police and one of the former Directors of Microsoft.
3. We are still going strong on the sales side for retailers and improving the awareness around Retailcoin in brick&mortar stores
4. We have reached an agreement to create the first city-app with Retailcoin integrated to support 200+ retailers
5. We are waiting on official approval from the Dutch AFM (SEC) for confirmation of Utility classification
6. We are updating our whitepaper with more and more clear information, which will be published before the end of next week
7. We have had the opportunity with lot's of media attention including national radio (BNR https://www.bnr.nl/nieuws/ondernemen/10338843/de-retailcoin-een-digitale-zegel-voor-alle-winkeliers), national magazines (Emerce https://www.emerce.nl/achtergrond/retailcoin-blockchain-koppelen-spaarprogrammas), online shows (Fast Moving Targets https://www.youtube.com/watch?v=OQYuQ3lG40Y&t=3s , ColoringCrypto Podcast http://coloringcrypto.com/index.php/2018/02/25/25-a-healthy-blockchain-disruption-of-loyalty-programs-with-retailcoin-architect-hugo-leijtens/)
8. Our Telegram group will be online this week!

And as a bonus: we are very happy to announce that in our ICO/pre-ICO there will be 0 free coins available!! Our pre-ICO is going fairly well (although we could still use some support!) and no coins have been provided through airdrops or bonus coins or anything like this. We have created some partner coins which will be locked for 3 years and some employee coins that will be locked for 5 years.

If you would like to support, please visit the Early Bird: https://retailcoins.eu

[Retailcoin]

Join our Telegram group!

https://t.me/joinchat/HODP5UxhPk_8aM81OJ2VwQ

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Sign up for our Newsletter!

https://retailcoins.us17.list-manage.com/subscribe?u=a3e4567618c598abd11f4b5c0&id=666cc4af48

[hugoleijtens]

UPDATE!

Last week we have received confirmation from the AFM (Dutch SEC) that Retailcoin has been classified as Utility Token. We are proud to announce that this means that under Dutch law (Retailcoin and Digital Retail Foundation are structured under Dutch law) will not receive AFM oversight for the emission of Retailcoin!

[Retailcoin]

UPDATE!

Last week we have received confirmation from the AFM (Dutch SEC) that Retailcoin has been classified as Utility Token. We are proud to announce that this means that under Dutch law (Retailcoin and Digital Retail Foundation are structured under Dutch law) will not receive AFM oversight for the emission of Retailcoin!

https://retailcoins.eu/wp-content/uploads/2018/04/EARLY-BIRD.png

After this great news, we've decided that our ICO will take place from April 15th to May 31st!
This also means that our 20% Early Bird Discount will still be available this week!

[BitProNews]

UPDATE!

Last week we have received confirmation from the AFM (Dutch SEC) that Retailcoin has been classified as Utility Token. We are proud to announce that this means that under Dutch law (Retailcoin and Digital Retail Foundation are structured under Dutch law) will not receive AFM oversight for the emission of Retailcoin!

After this great news, we've decided that our ICO will take place from April 15th to May 31st!
This also means that our 20% Early Bird Discount will still be available this week!

It seems like you postponed the finish date of the token sale to 15/06/2018 that in the website https://retailcoins.eu/ it's remaining 27 days. Please adjust dates in your post or in the website. The team is leading the project to success.