This is where the finance world can really cash in on this idea. Make it easy for Joe on the street to invest a little without worrying about encryption, paper wallets, 2FA, QR codes, etc.
And cash in they will, and they definitely won't be encouraging people to invest in bitcoins directly...
http://www.youtube.com/watch?v=wcL-fFEeXWoRelevant section:
http://www.youtube.com/watch?v=wcL-fFEeXWo#t=31m20s"What that means is
you shouldn't bet the farm on Bitcoin because you don't need to!"
In subsequent videos I believe they propose selling you materials that will teach you "How to Trade Bitcoin!". Who makes more profit in that scenario? ;-)