I have taken out time, to look at a live chat of some exchanges chat rooms. What you see there is a heavy speculations and persuasions to buy or sell a/some tokens with a frivolous claim that it will ever moon heavily or dump badly. Now here is something I have notice overtime, the ones they would say "buy now and Lambo later" will usually dump real bad causing insensible investors to loss fund. In the other way, the tokens they recommended you to sell or cry later will go on to break every resistance and go ATH.
I have followed twice in such calls, I won one and loss one completely. But currently, I do not follow anymore but just only read the chat as a for of comical jesting. What do you think of exchange chat rooms?
What you describe is called shilling.
I'm glad you have realized that it is a sales ploy.
Investors really have to do their own research. Everyone will try to tell your their shitcoins are the best.
The rule of thumb I use is: Is it going to give me a return on my investment as good as or better than bitcoin OR is the idea behind the project so amazing that I want to be part of it.
IF not - I don't spend my bitcoin.
Regardless of how good an investment may seem - diversify. You may not get maximum gain - but you are also not exposed to maximum losses.