When I earned my first money with the bounty, people around me (especially my family) asked me where did my money came from. When I told them that it came from bounty campaigns, I saw their puzzled face. So I explain it to them with this analogy: "When politicians are running for office, they always show their faces in public in order for them to remember. They give flyers with their name and platforms in it. ICOs are like politicians and their elections is called bounty campaign. We make the ICO popular by posting in forums, social media sites, and creating videos and article." And they quickly understood it so every time someone ask me about bounty campaign, I always used this analogy. How about you?
OP, you sure have a remarkable way of explaining things. And i am in awe of you. I must commend you for having a creative mind.
On my part, when somebody asks me what i'm doing, my first reply was "have you heard about bitcoin?" If they answered "no", then my next reply will be, i have an online job. Period. No need for further elaborations. That somebody actually got the point instantly.
I think it's very hard to explain to an individual [all there is that concerns the bounty campaigns], who haven't had the slightest idea about cryptocurrency. So most of the time, i gave them the most simplest answer there is. I have an online job.