AFAIK that's what called dex trades. Connect your wallet, deposit your funds to smart contract, put orders, execute transactions, withdraw it back. You can do it with Forkdelta, Etherdelta, and literally almost every DEXes out there. Not a new product, just like Forkdelta.
OP's link is not a DEX. It is some sort of binary options game, but it's too unclear how and what are they trying to achieve.
From what I see, there is betting pool for prices up/down and odds are like on mutual betting sites like Onehash.com
Unnecessary complicated and with low volume/