Which luxury brands should be using blockchain?

[G.Belaci]

Luxury Watch brand Breitling will be using Ethereum based digital passports or certificates to prevent counterfeits. I think that's a good thing that companies using block-chain technology to solve the problem almost all luxury brands are dealing with.

Which luxury brands should follow this example?

https://www.worldcoinindex.com/news/luxury-watch-maker-breitling-issues-ethereum-based-digital-passports-for-its-new-timepieces

[Brigantin]

Probably as a payment, because now there are a couple of countries where you can buy different goods via cryptocurrency

[cryptoperkele]

Which luxury brands should follow this example?

Honestly, with available workng cryptoprojects, there are yet no projects that are meeting enough standards for big financial use cases. So my answer would be that they should wait a bit until good enough system comes along. And not everything needs a blockchain anyway. In fact most things don't.

[avikz]

Luxury Watch brand Breitling will be using Ethereum based digital passports or certificates to prevent counterfeits. I think that's a good thing that companies using block-chain technology to solve the problem almost all luxury brands are dealing with.

Which luxury brands should follow this example?

https://www.worldcoinindex.com/news/luxury-watch-maker-breitling-issues-ethereum-based-digital-passports-for-its-new-timepieces

Any luxury brand which has a huge secondary market, can implement blockchain based verification and ownership certificate. Brands like Patek Philippe, Louis Vuitton, Armani, Rolls Royce can make use of such verification service. However, this is only beneficial for brands with secondary market. So that the next owner can verify the authenticity of the product they are buying.

The market is constantly evolving and best brands are trying to put a stop on counterfeit products. Blockchain can definitely help there!