Any luxury brand which has a huge secondary market, can implement blockchain based verification and ownership certificate. Brands like Patek Philippe, Louis Vuitton, Armani, Rolls Royce can make use of such verification service. However, this is only beneficial for brands with secondary market. So that the next owner can verify the authenticity of the product they are buying.
The market is constantly evolving and best brands are trying to put a stop on counterfeit products. Blockchain can definitely help there!