I think that the SEC is very correct in penalizing any influencers who promote ICOs or glorifying any risky investment opportunities.
This was what I thought, it's a rare case that someone celebrity has been penalized by SEC because they promote Bitcoin, it's always those people who promote ICOs who promote investments solely for monetary gain and are not necessarily endorsing them based on their own beliefs.
AFAIK, Steven Seagal was charged by SEC in 2020 because of promoting a cryptocurrency called "
Bitcoiin2Gen" without disclosing that he was paid for his endorsement. Also, in 2017, hotel heiress Paris Hilton was paid to promote an ICO called "
LydianCoin" on social media without disclosing her financial interest. More and more because they promote ICO but it's a rare case promoting Bitcoin.