If you really wanted to launch this, you would be doing it already.
The year is 2015 and people been using crowdsource platforms to fund their ideas into reality. But, if you are taking this route, its polite version way of begging so you better know how to sell yourself with some awesome videographers and marketing to sell your idea.
But, I hope you know the funding will be an on-going issue lol. Unless your profit in sales tremendously in margins that can match it, which I highly doubt.
In the mining first would be hardest round as you would have to make a data center able to handle all the miners, lots of exhaust, lots of electricity, lots of PSU's, etc.
I would say second generation is a heck of a lot easier to go in and replace miners at a lot less cost. But either way I don't see a individual getting backed for their own mining by others.