LazyPay plans to empower merchants and businesses with bitcoin support. Used in conjunction with LazyCoins, the company will be able to offer the most secure, efficient, and cheap option for accepting bitcoins in the world. The company feels that bitcoin will be used in daily life at some point in the future, and they hope to spark that movement through their services. - so they are basically capitalizing on people's fear that bitcoin exchange markets are not good, plagued with terrible security and bad management and want to offer people some kind of 'solid' equivalent...
BTC needs industry wide safety and security one way or another. This:
https://bitcointalk.org/index.php?topic=83794.0 is ridiculous.