Well, I do think we need to expand our market past this white male geek demographic.
I disagree. Anytime you can expand the usage of something it is good thing. Don't get me wrong I like the white pasty male geek demographic!
A celebrity endorsement would be nice, but I'm not sure that a teenage pop icon is the right spokesperson
I never even thought about a celebrity endorsement not a bad idea. This was more just a general website for girls to feel they have something.
Sure, it would get a lot of attention, but what are the girls going to do with their coins after the promotion's over? They would always remember it as a marketing gimmick unless the marketers took care to make sure they had plenty of ways to integrate it into their life.
This wouldn't be a promotion. This is just a place for the teenage girls to pick up some cody coins or whatever the celeb they want. It would be come a novelty within a novelty for them and yes they could spend ( just have to brainstorm ).
I wonder if a facebook faucet would be a good idea? It would work like a typical facebook game, you get rewards for letting the app spam your friends and convincing them to sign up.
Good question. I'm sure someone around here has thought of this?
hehe....