Keep in mind, ZH is a financial NEWS site. Btc is not news anymore. Even the events that get us bitcoiners all excited isn't news worthy to the plebes. It's still very much a niche thing. There needs to be verifiable facts behind the news. Most of what gets published in the btc-centric news outlets is conjecture, opinion, or rumours. This won't fly with a traditional hard news agency.
That said, I'm guessing someone at ZH is strongly anti-btc because you would think with their left of centre stance and generally libertarian views that they would promote the btc like crazy.
Pretty sure that Tyler Durden is a creation of Peter Schiff's marketing department. They let it slip in some of the earlier articles by the references and knowledge exhibited. The whole tenor and missive of Zerohedge fits Schiffs also.
