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愚人节新品:一键购买日用品的亚马逊“按钮”
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Topic: 愚人节新品:一键购买日用品的亚马逊“按钮” (Read 471 times)
tianjinlian
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愚人节新品:一键购买日用品的亚马逊“按钮”
April 01, 2015, 09:44:42 AM
#1
北京时间4月1日早间消息,亚马逊已推出一款名为Dash Button的硬件产品。通过Dash Button,用户只需一键点击,即可购买需要定期购的商品。
根据一键下单的商品品牌不同,Dash Button有多个版本。Dash Button背面配有黏胶和挂钩,可以贴在用户最便利的位置。
Dash Button是亚马逊网页端一键点击订购功能的拓展,但将这一功能集成至硬件将帮助用户更方便地购买日用品,例如洗衣粉。亚马逊希望,如果在用户消费这些日用品的场所提供一键下单硬件,那么用户将更容易在这些日用品用完前想到通过亚马逊购买。毕竟,在类似洗衣粉的日用品用完后,用户在急需使用时往往会前往街角便利店购买,而不会再通过电商购买。
亚马逊Dash Button
用户需要使用亚马逊移动应用去设置Dash Button,随后需要将其连接至WiFi网络,配置在按下按钮时订购什么样的商品。在推出之初,可以订购的商品有着品牌限制。在配置完成后,这一按钮可以使用默认的支付方式自动购买商品,并配送至默认地址。用户也可以通过手机去取消订单。在前一笔订单配送完成之前,再次按下按钮不会触发另一笔订单,除非用户手动操作。
在推出之初,Dash Button支持的商品包括卫生纸、清洁用品、果汁、个护产品,以及宠物食品等。
Dash Button关联至亚马逊的Dash Replenishment服务。通过Dash Replenishment,设备厂商可以将类似的一键下单服务集成至自己的设备。例如,咖啡机厂商可以集成按钮,一键购买咖啡豆和滤纸,而洗衣机厂商则可以实现一键购买洗衣粉。亚马逊已经与多家厂商进行了合作,而第一批这样的设备将于今年秋季面市。一些设备甚至能自动探测是否需要补充消耗品。如果用户启用自动功能,那么可以实现自动购买。
目前,Dash Button将是吸引用户使用这一服务的最简单方式。不过,用户需要成为亚马逊金牌服务的会员,并且得到邀请才能获得这一设备。Dash Button硬件本身是免费的。很明显,亚马逊希望让用户的购买过程更加流畅,从而卖出更多商品。
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