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Author Topic: Advertising revenue sharing between website owners and content creators  (Read 1962 times)
giantdragon (OP)
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August 25, 2012, 02:47:00 PM
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Revenue sharing can be useful for the websites with large portion of user generated content (e.g. file, image and video hostings, forums etc), providing more incentive for its users to publish content. Bitcoin makes this feature possible in very convenient way:

1. Website owner specifies revenue share he want to give to the content creator (e. g. 20%, 30%, 50% etc).
2. On the form where content is being submitted (e.g. file uploading, message posting etc) author enters his Bitcoin payment address.
3. When someone tries to get the content (e.g. to download file, read forum post etc), affiliate address is being fetched from the database and associated with the advertisement.
4. If an ad was clicked, website owner receives his share on the advertising network account balance and affiliate get paid directly to the specified Bitcoin address.

I am not author of this idea, xDan suggested it first time to the Anonymous Ads (https://bitcointalk.org/index.php?topic=45664.240) but its developer didn't implemented it yet. CoinURL is the first who made it.
paraipan
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August 25, 2012, 03:46:20 PM
 #2

Revenue sharing can be useful for the websites with large portion of user generated content (e.g. file, image and video hostings, forums etc), providing more incentive for its users to publish content. Bitcoin makes this feature possible in very convenient way:

1. Website owner specifies revenue share he want to give to the content creator (e. g. 20%, 30%, 50% etc).
2. On the form where content is being submitted (e.g. file uploading, message posting etc) author enters his Bitcoin payment address.
3. When someone tries to get the content (e.g. to download file, read forum post etc), affiliate address is being fetched from the database and associated with the advertisement.
4. If an ad was clicked, website owner receives his share on the advertising network account balance and affiliate get paid directly to the specified Bitcoin address.

I am not author of this idea, xDan suggested it first time to the Anonymous Ads (https://bitcointalk.org/index.php?topic=45664.240) but its developer didn't implemented it yet. CoinURL is the first who made it.

Interesting, how does it work at a lower level?

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giantdragon (OP)
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August 25, 2012, 04:45:56 PM
 #3

Interesting, how does it work at a lower level?
For example, you want to reward question or answer author on the Rugatu. This user enters his address on the post page (for example, locate it below body text input). You must add affiliate address attribute to the DB table (or create separate table, which would contain, for example question ID as foreign key and payment address).

Let assume that someone opens a page with this question. You must fetch affiliate address from the DB and append it to the iframe request, e.g.

Code:
<iframe scrolling="no" style="border: 0; width: 468px; height: 60px;" 
src="http://coinurl.com/get.php?id=1&share=<?php echo $affAddress?>"></iframe>

Then PHP session being created and fetched address will be temporarily associated with this ad slot. If an ad was clicked, a script on the CoinURL server will get a share rate (which you have specified in the ad slot settings) from CoinURL DB and insert record in the click table, which contains its price, share rate and affiliate address.

Each day, after we have performed fraud detection procedure, legitimate clicks will be marked as paid and summary values of the click cost multiplied by share rate will be sent to affiliate address, residuals (sum((1 - share rate) * click cost)) will be paid to your CoinURL account balance.
paraipan
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August 25, 2012, 05:04:52 PM
 #4

Interesting, how does it work at a lower level?
For example, you want to reward question or answer author on the Rugatu. This user enters his address on the post page (for example, locate it below body text input). You must add affiliate address attribute to the DB table (or create separate table, which would contain, for example question ID as foreign key and payment address).

Let assume that someone opens a page with this question. You must fetch affiliate address from the DB and append it to the iframe request, e.g.

Code:
<iframe scrolling="no" style="border: 0; width: 468px; height: 60px;" 
src="http://coinurl.com/get.php?id=1&share=<?php echo $affAddress?>"></iframe>

Then PHP session being created and fetched address will be temporarily associated with this ad slot. If an ad was clicked, a script on the CoinURL server will get a share rate (which you have specified in the ad slot settings) from CoinURL DB and insert record in the click table, which contains its price, share rate and affiliate address.

Each day, after we have performed fraud detection procedure, legitimate clicks will be marked as paid and summary values of the click cost multiplied by share rate will be sent to affiliate address, residuals (sum((1 - share rate) * click cost)) will be paid to your CoinURL account balance.

Thank you, I will have our team look into it right away

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xDan
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August 25, 2012, 06:34:27 PM
 #5

This is brilliant, and thanks for adding it to CoinURL so fast! I hope other ad networks take note Wink

I can imagine all types of sites can now have very easy revenue sharing, to anyone of any age in any country. Something that can't easily be done with PayPal or Adsense is now trivial and easy for any website with Bitcoin and CoinURL.

This could be quite significant for Bitcoin and quite revolutionary in general Smiley

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August 25, 2012, 08:53:45 PM
 #6

This is great!
giantdragon (OP)
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August 26, 2012, 01:45:02 AM
 #7

Added API interface to get affiliate number of clicks and earnings.
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August 26, 2012, 03:15:04 PM
 #8

Thanks, the revenue sharing feature should now be up and running on BitBin.

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