The reason why Bitcoin is actually used for crowdfunding is because those people think Bitcoin are better, easier, etc than fiat.
Considering how the price dived, the should've done a fiat crowdfunding, or coverted to fiat immediately. Ironically, their decision to do it in Bitcoin meant they had to suffer losses.
They just used a blockchain-based coin for some crowdfunding, that's all.
According to the that apparently means they are trying to cheat.
If there will be a true innovation these altcoin creators should raise funds in fiat from VC . But why don't they ? There is no innovation , only cheat ( at least most of them).