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整形APP让妹子疯狂?血淋淋的才是真相
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Topic: 整形APP让妹子疯狂?血淋淋的才是真相 (Read 368 times)
tencentcoin
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整形APP让妹子疯狂?血淋淋的才是真相
April 28, 2015, 05:34:18 PM
#1
近日,一直专注医美的应用新氧发布了其6.0迭代版本,以及同时推出的保障计划,包括医师资质查询平台、术后跟踪计划、整形失败法律援助等部分。
考拉君先和各位盆友分享下现场获得的几个数据。
1.整形到底有多火?根据新氧CEO金星的分享,国内差不多有6000多家整形医院,8000多名国内整形外科医生,20000名国内皮肤科医生,每年整形的人次已经达到了1100万人次。赴韩整形每年15万人次,并以每年30%的速度增长。
2.90后已成整形新宠。金星表示,整形市场近几年有一些变化,从人群划分上,原来大家一直认为整形人群是到了一定年龄之后、且收入比较好的人。但今天的市场里面18-25岁,也就是90后的群体占到了接近三分之一的份额。
再来告知小伙伴们几个真相。
1.韩式美女不一定漂亮。现场的医师分享说,很多人觉得和韩国人的审美观是一致的,其实国人跟思密达的审美观差很大。以眼睛为例,韩式双眼皮追求的是瞪得大、圆圆的、双眼皮很窄,接近我们说的内双。但这样的妹子啊,实际上是一种惊恐状,看到一个没准还觉得好看,全长这样可别吓人了。确实不符合中国人的审美观。
2.韩国医师不一定牛逼。据说韩国正规的整形医院只有2600多家,专门医生只有2000人。和中国的整形外科医生考试很多不一样,在韩国和台湾,只要是医生,你的医院就可以有整形的项目。所以你以为的那个整形圣手,有可能本身是个看支气管炎的。事实上,能在北京行医的外国医生的数量只有十几位。而在专门评定韩国医生能否在京执业的考试中,今年春考通过率是1/10,去年的秋考是0。
3.整形不一定带来幸福森活。金星说,他的盆友跟他抱怨,说APP上的“内容太血腥了,包着头、渗着血”。但他说,这正是他想要告诉妹子们的。别光想着整形后变得多漂酿,要知道术后恢复期是很痛苦的。不要迷信整形、也不要妖魔化。金星试图用一张张血淋淋的“买家秀”,让用户更真实地去考虑整形。
金星也是一个腾讯系的创业者,新氧是他第三次创业。之前曾做过一个女性购物分享社区,类似美丽说和蘑菇街,甚至比美丽说还早两年。但当时没有智能手机,也没有淘宝客,盈利模式是阿里巴巴按每个点击两毛钱付费。最悲凉的是赶上了金融危机,b轮的termsheet都已经签了,投资方却没有付钱。
新氧上线于2013年10月,目前的下载激活为300万,对比每年1000万人次的整形人群来讲,金星自认覆盖率尚可。
他介绍,这次的业务升级主要在三个方面。
一是从医疗美容拓展到大美容,即新增家庭美容和生活美容。不过这些依旧是到店消费,他认为上门美容跟到店是互补的关系,传统美容院的一些大型设备依旧没办法做到上门。二是图片社交,他认为此前的整形日记依然是门槛较高的分享方式,消费者更喜欢碎片化的内容,一张图片说明一切足矣。三是安全保障计划。
金星告诉考拉君,和之前相比,新氧的议价能力有非常大的好转,原因在于平台形成后,医院之间会自发竞争起来。目前服务费以固定金额收取,总体思路还是希望能降低医院和消费者的成本。对医院来说,在新氧获取一个消费客户的成本在几百块,之前在搜索竞价则需要几千左右。
同时在布局的还有金融业务。新氧已经和趣分期合作,妹子整形钱不够可申请分期。同时在和保险公司谈整形保险。未来还会推出新氧钱包,类似支付宝。
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