Hey Brian, you still haven't answered JforJoker's question about incentivizing the widespread adoption: are you just going to throw money you're going to raise at the shops so that they start accepting XDN or something? If it's just that, I don't think that you're going to last very long. Do you have ideas for a more smooth adoption?

It would be nice to have an online wallet service similar to blockchain.info. That would make paying with your phone much easier.

We are still looking for enthusiasts and partners who can help us promote Darknote. Our team has grown by two talented professional in motion design and marketing fields. More about them later. We have two open vacancies remaining - head of Foundation and a senior marketing manager. Please PM me or send your CVs to my e-mail (brian.gerald007@gmail.com).

Hello everyone!

I wanted to announce that we have launched a crowdfunding campaign on our recently released Darknote Foundation site: we have a long road ahead of us, making every effort possible to promote the XDN's cause, and all those activities will require funding.

The wallet address for donations is dddDuFCdYkmUYDPzxc52eiWkW3QMpawcF5b93tBjaHai12c6krts7GydAMTtD2qF2xaRMC5UvSrrURp gJQnGxdRG2aNscqke6.

Edit: here's the Payment ID to use with transactions: 28eaca07b76c4b0aeb140cfe4d1496eb3797a7ee5a6131f5d2356021d2aff361 so that we can keep a more thorough track of donations.

Currently we are conducting a market study into how many people are willing to invest money in this project and how much: after we are done with it, we will publish the funding target and the timeframe within which we're going to collect the XDN. In the meantime we are happy to accept just any sums you wish to invest.

In the nearest future we will also publish a plan for our short-term marketing activities, so that everyone can see what the collected money is going to be spent on.

The official page for this campaign is http://xdnfoundation.org/fundraising, please stay tuned to it and to this thread for upcoming updates on the campaign.

Thank you very much, and make the cash flow, guys Smiley Also, make sure to add some commentary to your donations, it can be anything: your name, the name of your site, etc. We'll make a list of donators shine eternally in our hall of fame on the Foundation's site.

P.S. I'll be donating a certain amount from my own pocket, in case if anything's wondering.

Thank you for this suggestion. We are sure to use payment ID so that the donators can see the XDN transaction with blockchain link.

Hello everyone. Just wanted to double my post from here https://bitcointalk.org/index.php?topic=1072773:

It happened: the XDN's dev has released a major update, tied to their Birthday. Apparently, it includes a rebranding of the coin, since it is now called DigitalNote and a new design, which you can check out here: http://digitalnote.org/

Judging from the Foundation's standpoint, it is a great update, since now the coin doesn't appeal to niche ('dark') communities, but instead is styled as a much more mass-adoption-friendly concept, which means that even though we'll have to work on rebranding the Foundation's site to match, our job is made easier in the future.

Among other major updates I believe worth noting, are the encrypted messaging system, which has become instantaneous, and the PoW-PoS hybridization, which was predicted by Brian earlier in one of the threads.

Overall, I think that this is a major event for the community, one that will prove instrumental in the continued growth of the coin's adoption.

As you have probably noticed, the developers of Darknote have done a very bold move by rebranding the coin. Now it’s called the Digitalnote. As part of the rebranding move, the developers changed the design of logo and website. I have also notice quite a change in style of communication. It’s now more sophisticated and business like. I decided to do a brief analysis of Digitalnote’s recent marketing change.

Logo name: This is a third logo name change since the inception of the coin. It started off as the Ducknote; then evolved into the Darknote, which was likely a response to the emergence of the Dark Economy; and now it is known as the Digitalnote, corresponding to the current digitalizing trend. These consistent and timely transitions demonstrate that the developers are well aware of the marketing trends and are keen to keep the logo on top of market evolution. However, any rebranding is associated with some initial brand equity loss. Such bold and frequent rebranding, however, demonstrates that the developers are not so concerned about loosing some of the previously acquired brand equity. According to my own research, Darknote’s, as it was previously known, marketing effort was limited in its scope and outreach, restricting the potential of its brand awareness. Therefore, I conclude that the decision of rebranding is partly motivated by minimal perceived brand equity loss as a result of rebranding. This is something that I intend to change. Our marketing effort in cooperation with XDN Foundation should significantly boost Digitalnote’s brand awareness and strengthen its reputation of optimal alternative to current mainstream coins including the Bitcoin.

Design: I have done numerous logo and website designs in the past, and was pleasantly surprised by the quality of the new logo and website design. The selection of colors, layouts, fonts and the simplicity of forms signals a very good understanding of logo and website design architecture. The website design became more clear and user-friendly, while remaining true to the original forms. The developers have done a good job of updating logo and website design in line with current minimalistic design trend.

Style of communication: I saw quite a significant shift in communication style. The messages are now stronger and more provocative. I really like the brave claim: “Based on Cryptonote. Ahead of Bitcoin.” This change of style symbolizes a cultural shift of the Digitalnote’s marketing approach. I wish we would be a part of this change, as I think it’s masterfully done. There are a number of things that I think could be done even more effectively, namely, a stronger slogan. However, the general impression from the rebranding effort is very positive. I would be pleased to work with such strong marketing team.

Why even mention bitcoin? Kinda strange slogan. If bitcoin is stuck - then there is nothing impressive being ahead of bitcoin.

Our marketing effort to the community has given its fruits! We have finished our first fundraising campaign and achieved our campaign goal!

I want to express my deepest appreciation and gratitude to all the community members who believed in us and contributed to facilitate our common mission of XDN promotion.

Below is the infographics with the results of the fundraising campaign.

This fundraising campaign was our first main milestone. We received the support of the community and achieved our campaign goal. This gives us confidence in further evolution of our mission with strong support from growing XDN community.

In our next step, we will use the collected funds to outsource some important PR and marketing activities to professional communications agency in crypto field. We will provide you with the information about the collected proposals shortly.

Thank you all again and let’s keep the momentum going!