To give you an idea on how we are going to send the Proof Of Care rewards:
To get TAM, we will allow in app purchasing of TAM for the users who never mined or bought some.
The money we receive from the in app purchasing goes straight to the exchanges to keep our main wallet filled up with TAM.
This also ensures that markets will always have volume, and if the facebook game becomes popular, prices can really move up using this system.