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影响商务旅行未来发展的五大趋势
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Topic: 影响商务旅行未来发展的五大趋势 (Read 249 times)
umairsaleem
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影响商务旅行未来发展的五大趋势
June 29, 2015, 03:42:58 PM
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【环球旅讯】全球差旅管理公司Carlson Wagonlit Travel(以下简称“CWT”)的一项名为《更快、更智能、更好》的研究发现,对未来商务旅行的发展影响最大的五个趋势分别是:移动技术、定制化、分享经济、新的预订解决方案和虚拟支付。
这项研究并不复杂,只是研究了旅行者和差旅管理经理对于当前的技术趋势的态度,研究发现,旅行者的期待越来越高了,而差旅管理企业正在设法应对这一变化。
移动技术和定制化的趋势不言而喻,消费者在日常生活中对移动设备严重依赖,并且期待其延伸到工作中。
对商务旅行领域影响最大的四到五个因素中,移动技术排名第一,72%的受访者认为这一因素最为重要。
CWT预测,到2017年移动端预订将占25%,他们正在开发“移动端优先的多渠道预订”服务。
由于消费者与移动设备的连接愈加紧密,他们希望旅游服务能够更加定制化。
差旅管理企业和旅游供应商掌握了越来越多的数据,他们也在努力为旅行者提供定制服务。
CWT在研究中发现,旅行者将定制化产品排在旅行技术和服务优先列表的第三位,仅次于辅助服务和移动应用。
消费者希望享受“个性化服务”,行业中的很多公司偏离了消费者的需求,而CWT和Egencia等公司在过去一年内已经推出了更多定制化的酒店搜索技术。
消费者还希望能够更好地了解商旅服务计划的效果,为此,CWT计划在未来几个月推出AnalytIQs平台,展示已预订和已出票的数据。
明年他们还将增加辅助服务支出和差旅管理不合规的数据分析。
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影响商务旅行未来发展的五大趋势
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