Looks like another "dev" who made a coin simply for kicks and giggles, maybe a personal experiment of some sort, or a college class project.
Yeah it was neat and fun. The bad news is that this dev got several people to waste $5 or $6 mining this coin. The good news is that the dev probably wasted more time on this project than most of the miners. I'm not sure what entertainment could come from it, but I guess it takes his mind off of not being able to get a date on the weekends.
The launch was on Saturday night.
Here are some quotes for the dev:
"It's better to have loved and lost than to have loved not at all."
"It's my party and I can cry if I want to."
"Always a bride's maid and never a bride."
"Jocks get all the chicks, why don't they like brainy guys?"