Now I don't really have a proper understanding of the blockchain technology so please forgive me if this doesn't make sense.
Feel free to educate yourself. You can check out the bitcoin wiki for a good start
I read somewhere that it would be more effective to increase block frequency rather than block size. Does anyone know about this?
Block frequency isn't going to be changed. That's one of the important things that's held constant. Difficulty is changed regularly in order to maintain that frequency. Block rewards are phased out after a certain time period with that frequency in mind. It just wouldn't happen. If you do a little search, you can find pages and pages of threads of people debating the block size increase. I'm going to lock this thread now as my question is more or less answered and I've found other threads discussing the volume increase this week. Thanks for the replies folks, and ShamrockHannah, I'm sure you'll find a proper thread for your question soon, it's not really on topic in here.