What's the point of instant exchanges for users?

[Jerry Walker]

I read this. And I don't understand - why would anyone need this service provided by CoinPayments and CoinBase?

So as I understand this 'end-to-end' service is - the giving an ablity to a user to buy things which are being sold in bitcoin for fiat from bank account in just couple of clicks, right??

I don't get it why would anyone use it? What I mean - yeah it's great for a user who's not familiar with bitcoin and don't know how to buy it, so he can get what he want in couple of clicks. But why would a company which users mostly use fiat accept bitcoin - why they need this end-to-end service then they can just start accepting fiat.

Or I'm understanding this wrong?

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[scarsbergholden]

Keep in mind that most of this companies just want to take advantage of the potential buying from the bitcoin users has they operate in fiat they do not hold any bitcoin what so ever, thats why some companies use this type of exchange service.

sample Overstock keeps only 10% of the bitcoin that come in from bitcoin sales.

[MF Doom]

1. This allows users to react quickly to fast moving btc price

2. It encourages users to make more transactions, allowing a place like coinbase (who makes money on each transaction) make more money

3. Its also nice not to have to wait days when buying or selling btc

[mezmerizer9]

They raised a lot of fund and expanded their range of services expected by customers! This is niche market and has wider range of customers, such as merchants, traders etc. Once ppl involve in crypto world, they will need such kind of services. But We should make sure the service providers are capable and have high level of security before going to their service.

[AtheistAKASaneBrain]

Profesional daytrades need things done fast. A quick dip or uprise and you are missing on a lot of money. Consider that some people are trading 1000's of dollars on small price oscillations.

[Hazir]

First there is marketing value: exchange can promote itself with 'we are faster, better, instant' slogan. People like this kind of stuff.
And the second is convenience of the arbitrage traders. In arbitrage trading it is important that you know you can sell the asset immediately at a certain price.