Initially, I thought it was just customer dissatisfaction decreasing. But people seem to be genuinely happy.
A bank has topped a survey on customer service, beating companies like Amazon!
UK banks have identified this critical issue, and focused a lot of time, energy and efforts into improving their customer service. And it looks like those efforts are paying off, according to a recent study conducted by the Institute of Customer Service [ICS]. In fact, it is the first time ever that a UK bank has been on top of the rankings.
Over the past year, companies like John Lewis and Amazon have been the frontrunners in terms of customer service. But something has changed over the past 18 months, leading to HSBC’s online bank First Direct taking the crown.
