The (new) money flowing towards a coin. Reward times price, added up.
Some of the reasons
- Technicaly sound
- As secure or better than bitcoin
- Lots of liquitity
- A healty amount of mining reward to come, so investments are worthwhile
- Not crippled in any way and miners get paid 100% for the hard work**
- Fair successful and competent launch with over 5000 views for voting on best start time.
- A great running mate to the President, Bitcoin
- Known and respected dev.
- .....
*Unfortunately no new coins released recently. Only 4B on market and 95 Billion (95%) still to come, Only available coins traded back and fort, i can smell trouble.
**If you do a days work, you want a days pay and not give a stranger a share for standing around and do nothing.