Thanks. People should save that image and use it everytime someone confronts you about "they said they are using blockchain technology, NOT bitcoin, bitcoin will fail lol!". Those idiots are the worst I swear to god. Hopefully newspapers start correctly informing people and at least learn what colored coins, sidechains and so on, are.
I appreciate the clarification as I incorrectly assumed that they would start their own blockchain.
It makes sense to use a blockchain that others a diligently maintaining and securing for you. Creating a new one is an unnecessary cost and risk.