It's a start, but it's a pity they are jumping on the Blockchain bandwagon and not onto the currency that started it all. Surely Bitcoin has proven itself as a crypto currency already, and a new technology has to go a long way to cover the steps Bitcoin has already walked.
I have started to focus my charity efforts on Bitcoin donations only, to stimulate it's growth and acceptance and because I feel, the money channeled through the banks going towards charities, should have zero fees. Bitcoin gives me the opportunity to do just that. If I give $100 to charity, why must $20 go to banks for fees?
If they create another Blockchain type technology for banks, I will still only use Bitcoin out of principle or I would not support any charities at all.