Ethereum is not very user-friendly yet. it has no simple-to-use wallet and it is not recommendable for average joe yet, but there are plans to bring it to mainstream. Therefore improvements will certainly follow.
bitcoin --- > simple money transaction >>> plug and play >>> if it's not broke don't fix it.
ethoreum --- > a program with many nonsense apps with no purpose. people would need to understand what is ethoroeum then understand the app in order to use it
>>> not for average joe or mainstream. >> it's like you would need to break something, fix it, then use.