In this project I've presented the idea first
Ok, thanks. There is another service that apparently was just an online store and routed any orders through FTD. It appears to not be maintained though, as the price for three dozen roses is 89.95 BTC
So having another provider is something welcomed and hopefully will be used and becomes successful!
Yes, thats a common model - create am online store and just use the relay services.. what I'm offering is a little different - in the UK I will not use the relay service - I will call the nearest florist to the recipient and make the order direct. That way you - the sender - save that 3-4 pounds that the relay services take as a cut. You get slightly more Flower for your coin!
Also - as the florist is local - its more likely to get delivered on time.
Look out for the web site ... it'll have an interesting name .... ;-)