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谷歌否认篡改搜索结果 150页文件回击欧盟
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Big0Bang
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谷歌否认篡改搜索结果 150页文件回击欧盟
August 29, 2015, 06:35:27 PM
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谷歌开始了反击,否认了欧盟对它的反垄断指控,但这也意味着这家公司可能再次卷入和政府机构的诉讼拉锯战中。欧盟4月份指控谷歌篡改互联网搜索结果,偏向自家购物服务,损害了竞争对手和消费者利益。四个月后,谷歌做出了回应,公司总法律顾问肯特·沃克当地时间本周四发表博文称,“十多年的经济数据,投诉方的大量文件和声明,都证明产品搜索领域的竞争非常激烈。我们认为,在事实、法律和经济学方面,欧盟委员会的结论是错误的。”
谷歌提交的长达150页的文件也阐述了这个观点。
欧盟委员会发言人里卡多·卡多斯证实已经收到了谷歌提交的文件,“在作出进一步的决策前,我们将仔细考虑谷歌的回应,不希望未经详察,就对调查的最后结论作出判断。”
诉讼成败至关重要,一旦输掉官司,根据欧盟法律,欧盟委员会可以对违反反垄断法的公司处以相当于其全球营业额10%的罚款。
沃克在博文中称,欧盟当局没有考虑到来自亚马逊和eBay激烈的竞争。他还说,过去10年,在欧盟委员会指控谷歌滥用市场主导地位打击竞争对手的国家,互联网流量增长了227%。
沃克称,欧盟委员会要求谷歌平等对待竞争对手是“奇怪和成问题的”,只有对像电力公司这种提供基本服务的公司提出这样的要求,才是合理的。
谷歌的对手则对其说法提出了严厉批评。
游说团体FairSearch律师托马斯·维尼耶说,“我们之前就见过这样的桥段,欧盟反垄断大案中的被告曾提出过相同观点。它们也像谷歌这样认为,反垄断监管机构错了,要求的纠正措施会引起技术和市场混乱。”FairSearch成员包括微软、诺基亚和TripAdvisor。
但是,谷歌得到了欧洲智库欧洲改革中心一项研究的支持。研究发现,在英国,GoogleShopping上商品的价格,比正常搜索结果中排在首位的零售商低2.9%。研究人员约翰·斯普林福特在上个月发表的一份报告中称,“谷歌商业行为最大的输家是厂商,而非消费者,至少在英国是这样的。如果谷歌因偏爱自家服务而获得垄断力量,其服务中产品价格应当更高才对。
没有公司愿意摊上反垄断诉讼的拉锯战,1990年代的一场反垄断调查曾使微软元气大伤,在一些人看来,这是微软开始走下坡路的开始。
谷歌上一次面临反垄断调查一直到2013年才结束。2012年,美国FTC指控谷歌修改搜索结果,使谷歌其他服务获得较高排名,不过没有建议对谷歌提起反垄断诉讼。FTC于2013年初结束了对谷歌的调查,没有对谷歌采取任何措施。
由于是与华盛顿政府打交道,谷歌在当时的调查中表现出妥协的态度,一反当时科技界不理政府机构干预的做法,积极开展游说,包括雇佣12个游说公司等,最终取得胜利。
想必上次与美国政府拉锯战积累的经验有助于谷歌应对此次调查,但毕竟当时对手是本国政府,而此次是欧盟政府,难度不可相提并论。
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谷歌否认篡改搜索结果 150页文件回击欧盟
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