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下任美国总统 Google可以暗中定夺
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Big0Bang
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下任美国总统 Google可以暗中定夺
August 29, 2015, 06:39:41 PM
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说Google是科技巨头,这一点没有人否认。然而它的影响力已经大到可以操纵下届总统大选的走向,甚至决定下一任总统是谁,听起来则有点不可思议。虽然 Google一直强调自己“不作恶”的公司价值观,然而不作恶并不等于没有作恶的能力。美国行为研究与技术学会的高级研究心理学家 Robert Epstein在Politico网站上指出,Google实际上已经具备了操纵明年总统大选的能力。
更重要的是,它可以做到高度保密——或许美国公民们根本就不会意识到是Google影响着他们的决策。
这一切的关键在于Google能够控制搜索排名。简单说来,它能够决定某条新闻的搜索排名,进而“潜移默化”地影响着网民的选择。
“谷歌的搜索算法可以轻易地影响中间选民的投票偏好,从人口统计的角度看来,它影响的选民比例在20%到80%之间。”
Epstein指出,在美国历史上,大约有一半的总统大选是以7.6%以下的微弱优势取胜的,2012年大选的获胜优势只有3.9%,这绝对在谷歌的控制范围之内。
研究团队在实验室和网上都进行了尝试,证实了搜索结果能够提高选民对某位候选人的支持率,影响范围大概在37%到63%之间。
对此,Google是这样表示的,“Google搜索的基石是提供相关的搜索结果,如果我们改变了公正原则,那么这会破坏人们对Google搜索及公司的信任。”
虽然Google一直强调自己“不作恶”的公司价值观,然而不作恶并不等于没有作恶的能力。
虽然Google具备了这种能力,但政府并没有对应的措施。而最为糟糕的是,即使这一切发生了,也无法证实。现阶段的法律还没有足够完善的机制来证实科技公司操纵选民意见这两者间的关联性,而且科技公司在算法上做出的小小改动,实际上也很难被发现。
实际上除了Google,其他科技公司同样能够影响网民的选票走向。Facebook也曾在全球大选的过程中发布过电子版的投票按钮,而社交网络上发生的一点小小变化,都能影响到投票的结果。
尽管目前Google并没有真的以这种方式让网民倒戈,但政府必须意识到这样的严峻情况,并且采取有关的措施。否则科技巨头发起威来,很可能改变美国大选的结果,甚至是全球政治的走向。
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下任美国总统 Google可以暗中定夺
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