As the reporter states...
charging a 25% fee on Bitcoin transactions is taking the piss.
It should be the otherway round, they should offer a discount for bitcoin payments because of the lower risk and lower cost. All I can think is that they perhaps don't fully understand bitcoin and maybe try to cover themselves for 'unexpected' cost and or fees or they are really trying to take the piss as stated.
This is not what we need to drive adoption. Luckily there is bound to be others in the same sector who might do the right thing, hopefully.