I used to work for a TV station here in montreal, in the sales and promotions department for 12 years. many times we would go on different conferences and just watch interesting commercials and discuss why they were great...here are some that i remember...
http://www.youtube.com/watch?v=gCwZ0w-EbtMthis one was intended for the typical teenager...
this next one by honda, the actual commercial was done in one shot, no tricks no editing...
http://www.youtube.com/watch?v=g2VCfOC69jcand then my favourite...the best coke add ever...
http://www.youtube.com/watch?v=EcPPs2Wuaqo&feature=relatedlisten to what he is saying and what the picture at the time he is saying it...try to figure out what the picture represents..
the ones that people cannot get or have trouble with is "for the writers" and "for the rockers"...