Prosper buys BillGuard

[edric]

http://venturebeat.com/2015/09/24/peer-to-peer-lender-prosper-marketplace-acquires-personal-finance-tracking-startup-billguard/

Prosper just bought BillGuard.  This is a clear effort by P2P lending platforms to partner with networks of individuals that will make good candidates as lenders.  Advertising loans doesn't work because you just get people who can't get money, but want it- therefore, most of the time can't pay.  So, lending networks have to find "customers" differently.  If BTC P2P networks start finding companies aggregating consumers like BillGuard that use BTC, and converting them to private banking with similar mergers, it would be a smart move.

[newtons1]

I am really not sure what this has to do with bitcoin

Generally speaking, prosper is a good platform to invest in if you want to invest in Peer-to-peer loans, primarily because they handle the collection of delinquent loans, and do a fairly good job in verifying the identity of borrowers.

Then contrasts to bitcoin related Peer-to-Peer lending sites like BTCJam, which force the individual lenders to pursue collections of loans, which makes collection much more difficult as collections is something that really needs an economy of scale to be done efficiently.