In the first 5 minutes of the video Trace is saying...
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We need people who are really willing to pay a lot of money to hire Bitcoin.
So shall Bitcoin become an elite network with high transaction fees?
From what I heard, finding people willing to pay a lot of money to "hire" bitcoin is not about charging high transaction fees. It's about inventing solutions to existing business problems using bitcoin. If we can have those businesses/people on board, they will buy bitcoin and the ecosystem will thrive.
For example, if we can push a solution to copyrighting and time-stamping using bitcoin, bitcoin will become an important business tool rather than just a payment system.