Baja California has become known for certain things in recent years and decades. For one, deportees. Including veterans of the United States army who were deported from the United States. Another thing Baja is known for is craft beer, with numerous beer fests taking place all over the stated. I wrote another piece recently about how US-based Uber drivers wanted nothing to do with traveling to Mexico, underscoring how many people in the US feel about Mexico.
https://www.cryptocoinsnews.com/bitcoin-faces-barriers-growth-baja-california/