[2015-10-06] Bitcoin Acceptance Influences Brand Loyalty on a Small Scale

[jdebunt]

http://digitalmoneytimes.com/bitcoin-acceptance-influences-brand-loyalty-small-scale/

There are quite a few everyday consumers who wouldn’t mind switching retailers if they started accepting Bitcoin.  Brand loyalty is not what it used to be a few years ago and there is very little competition between retailers in terms of pricing.  The only key area to make a difference, is what types of payment methods are accepted and Bitcoin could be a determining factor in the next few years.