[2015-10-12] techcrunch: How BTC Has Been Building Brand Equity

[LiteCoinGuy]

How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself

From the Grexit crisis to the recent block size split debate, Bitcoin frequently finds itself at the center of regular news cycles. As the debates about its price performance, volatility and political implications continue to mount, beneath it all lurks the less obvious but fascinating undercurrent of Bitcoin’s brand equity — and how it continues to evolve under the auspices of a nebulous and often unpredictable entity.

http://techcrunch.com/2015/10/11/1220847/