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阿里巴巴将在欧洲三国开设办事处 寻求重振增长
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hdd3go
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阿里巴巴将在欧洲三国开设办事处 寻求重振增长
October 13, 2015, 03:53:12 PM
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据彭博社报道,阿里巴巴集团将在三个欧洲国家开设办事处,并进一步在美国扩张,以寻求重振增长,安抚紧张不安的投资者。 阿里总裁迈克尔·埃文斯( Michael Evans)周二在阿里杭州总部表示,公司将在接下来几个月内在法国、意大利和德国开设办事处。
尽管中国的经济增长放缓,但阿里正在加快实现其全球扩张的野心,扭转投资者因股价下滑而遭受打击的信心。自去年11月以来,阿里市值已经缩水1170亿美元。距离双11购物节还有不到一个月时间,阿里寻求吸引全球的商户面向中国不断扩大的中产阶级销售商品。双11是中国最为繁忙的购物促销日。
“中国应该从出口转向进口,”阿里董事局主席马云在杭州称,“这将是中国的一次巨变。不仅对于中国来说是一次机遇,对于全球来说也是一次机遇。”
双11已经成为中国消费者最为充分的购物借口,电商网站将在这一天在互联网上提供大量促销和折扣。阿里在2009年推出了双11购物节,并从去年开始将在中国取得的成功复制到了海外,俄罗斯等市场的销量大幅增长。
去年,双11当天通过阿里支付系统完成的销售额达到人民币571亿元(约合90亿美元)。阿里今年的双11狂欢节将专注于跨境贸易,旨在推进全球扩张。
分析师将密切关注阿里下月的双11成果,并将此作为衡量阿里是否复苏的标志。“这将是阿里今年最为重要的一天。如果双11无法实现与往年同样的增速,那么阿里的前景也不乐观,”上海研究和营销公司China Skinny创始人马克·塔纳(Mark Tanner)表示,“阿里身边现在围绕着很多负面情绪,尤其是潜在股票交易人所在的美国。所以,阿里确实需要展现出往年所实现的那种增速。”
为了满足消费者对于高品质商品的需求,阿里引入了欧莱雅、苹果等国际品牌。今年8月,阿里与梅西百货达成合作,将后者的在线商店引入中国。
“阿里未来将成为全球基础设施,”埃文斯表示,这是他自今年8月就任阿里总裁以来首次公开亮相。
基于地理位置的服务将是阿里今年扩张的另外一个重点。大约10万家中国实体店将参加今年的双11购物节,包括苏宁云商和银泰商业旗下门店。
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