Ok, he tells about how a Bitcoin ATM should work in his opinion. It shouldn't be a 15 seconds experience, he says, it should be like 2 hours of explanation documentary about Bitcoin and where and how you can spend it.
That doesn't sound too practical. ATMs definitely need to offer a better experience than they do now, but they should be the final step after you've educated yourself. Standing in front of it for a couple of hours with your mouth hanging open while it fills you with information is a bit daffy.