Seriously, how many people who have no idea will read "Deepbit Approaching 50% Once Again". They'll be like "awesome, my pool is the best!!!" and continue as before. People who know the danger probably don't mine on Deepbit anymore.
How do you fit so much naive into one little package?
Average miner: "OMG overclock nom nom pools variance is bad KW/h my pool is winning PROFIT!"
You can't fit, "consider the intentions of the project and ignore what you're reading from your fellows in your Modern Warfare clan" in there.
For the people that do understand.... the risk/reward of participation is something they're willing to accept.
Eventually.... the weekend warrior crowd will leave out of boredom (or when Diablo 3 comes out, I suspect) and the network will hopefully be more neutral.