Retailers are facing a challenge when it comes to mastering m-commerce. More consumers are using retail
mobile shopping apps even while they are still shopping in the store. Companies are seeing mobile traffic higher more than ever before
The development of the e-commerce industry has resulted in a more autonomous shopping experience and retailers are turning their focus to expanding their digital presence. According to a survey from Apptentive.
- 61% use retail shopping apps at least once a month
26% are brand loyalists who use the app at least 7 times per month.
Another important finding from this survey is that 51% of mobile app users use retail shopping apps while shopping in-store. The reasons for doing so related to promotion programs they can get from their app.
To have an overview of current retail shopping apps ‘ trending and make a prediction how is the future of them, we collect some researches were carried out. Read more to explore them!
The breakdown of retail shopping apps on user’s smartphone
the-breakdown-of-retail-shopping-apps-on-users-smartphone
Right now, it’s only the most loyal customers who are actively using shopping apps, something supported by a study conducted by mobile data analytics. The study examined Target, Amazon, Walmart, Nordstrom and Sears ’s locations in the Greater Los Angeles area in five months to see how mobile apps were affecting in-store traffic.
An important intersection between digital and physical shopping stores
A trending can be realized that customers who had the retail shopping apps visited stores more frequently per month than those without the apps. According to recent study, Compariscope found that customers who use shopping apps visited physical stores 12 more times than who don’t.
How often do shoppers use their retail shopping apps?
The following pie chart indicates that retail shopping apps still aren’t getting that much regular use. With once downloaded, Forrester found that only 8 percent used them daily while 13 percent said they never used the shopping apps that they downloaded. Two percent answered that they use retail apps multiple times a day.
Are or Aren’t customer willing to disclose their information for retail shopping apps?
According to Forrester, what are able to hold retail apps back from being useful. Customers aren’t willing to disclose their personal information needed for retailers to personalize and ultimately enhance mobile user experience. Personalized content, like purchasing histories, loyalty information and engagement, but Forrester found that due to privacy concerns and wariness of how the data will be used, apps users aren’t giving information up.
What purpose do shoppers use their retail mobile apps for?While customers aren’t engaging with apps as readily as retailers would like, companies are still pumping resources into improving their mobile presences. A Forrester report said that online revenue coming from m-commerce increased to 12 percent in 2014 from 8 percent in 2013. The study also found that retailers were putting an increased emphasis on “omnichannel efforts,” which included in-store online pickup while mobile was listed as the top priority for a growing number of retailers.
Retail shopping apps are going to remain an important sector for retailers to crack. Make sure that you are owning mobile apps for your business before you lose all good chance compared with who are owning.
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