UK ad chiefs signal their predictions of success with Tastemade and Blockchain CapitalUK ad chiefs have revealed that they would be more willing to invest in pioneering food and travel video network Tastemade and Blockchain Capital than the likes of Twitter, Virgin Galactic or Pinterest.
The findings come from IPA’s recent mission to the US where a number of leading UK adlanders networked with the heads of the companies over theoretical investments.
Dale Gall, chief executive of UK Lowe Profero and Simon Crunden, director at Republic of Media were among those who chose Tastemade over the larger and more established companies in the industry.
Gall said: “Tastemade is a great idea, representing the new wave of emerging media brands that span earned media platforms, creators, smart content that has the right level of freshness and production values – all at the right price. It is scalable, has a strong, charismatic leadership team that have done it before.”
http://www.thedrum.com/news/2015/11/27/uk-ad-chiefs-signal-their-predictions-success-tastemade-and-blockchain-capital
